A 9,000,000, 5-year committment Fund helps over 100,000 students Future Strategies Nike Scholarship Given to a student athlete in each state Awards academic excellence, involvement in community and exemplary character Honored with NikeScholarship for college Goal is to encourage high school students to do well in school How can we raise money? Please make sure your written paper includes answers to the following questions: 1. To calculate this we used the market values of debt and equity so our weights for each were 10. Company history: When was the company founded? First, she noted that she decided to use a single cost of capital because she did not believe that other segments with Nike were large enough to make a considerable difference on the weights. First, select 2011 using the drop-down arrow labeled for Year on the right-hand side of the page, and then select Annual Reports using the drop-down arrow labeled Filing Type on the left-hand side of the page. By following this strategy, Nike has dominated the global market for sports equipment and apparels Hofstede, 1993,, 204. The advantages of differentiation require manufacturers to segment markets in order to target specific segments, generating a price higher than average. A Strategic Analysis of Colgate ́s toothpaste product line: Marketing Strategy.
First, she noted that she decided to use a single cost of capital because she did not believe that other segments with Nike were large enough to make a considerable difference on the weights. Throughout this document, I will be using various numbers and concepts under the… 1202 Words 5 Pages Financial Ratios In the acquisitions and mergers of companies, there are several financial ratios that are essential to consider. Other threats are changing in natural, economic, political situations. In addition, technology such as the internet is a critical tool used on the market to reach to customers across the globe. The results of calculation show that the performance is stable. When Phil Knight and Bill Bowerman originally formed a company, they only wanted to provide athletes with a better shoe. However, there is a strong need to conduct a study in Pakistan by keeping in view of local business environment and culture.
Case discussion: Foot Lockers, one of the largest retailers of Nike, Inc. Identifying the factors that keeps Nike in the top of the market Determine the reason why customer sees Nike has the best in the market Collect data from customer and retailers that would help expand Nike market Determine the reason of previous increase of market share Determine some ways of improvement and innovation of products Determine if there is any products that customers would want Nike to carry Analyze the overall market, strength, weakness, opportunities and threats. Companies are now more tilted towards the different channels of digital media. The new strategy that management introduced plans to develop a better mid-priced shoe, to push their apparel line and to put more effort into expense control. Nike as a brand commands high premiums for its unique products. Partnership delivers programs to medicate and educate Created in 2007 to support a community's major school district to improve the education of our kids. Nike, employees 44,000 employees worldwide.
For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. On the contrary, other consumers who were not categorized as the elderly on the market could comfortably use these sneakers. The net working capital equation is current assets minus current liabilities. The second mistake we found was that she used the book value of debt instead of the market value of debt. However, under the laws of the state of Oregon the company was incorporated in the year 1968. Words: 1434 - Pages: 6. Executive summaries are written for executives who most likely do not have time to read the complete document.
Nike has experienced sales growth decline, declines in profits and market share. Gruber University of Maryland University College Dr. However, reduced production costs do not always lead to low prices. We are now applying this same discipline and rigor in designing sustainability into the way we source and manufacture our products. Their products are for men, women, and children of all ages.
We understand that Nike is such a large company and it would be impractical to calculate different costs of capital for each business segment. However, its major weakness is that it is highly priced just as other products of Nike on the market. Nike as well, would be required to sell the shoes at the lowest possible price while at the same time creating value for the money. We also had a difference in our returns for debt and equity as well. Words: 1020 - Pages: 5.
The executive summary is arguably the most important section of the business plan. By being inspired by Nike Inc. . We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. After twenty-one years of creative turmoil and a superficial, lean order-by-order manufacturing system, the Nike brand was finally formally launched in 1971. Words: 1568 - Pages: 7. In order to tap into the target market, the senior management of Nike should blend the 4Ps of marketing mix product, place, price, and promotion , which, for a product innovation are known as, product, process, positioning and paradigm Mayle, 2006.
So in 1998 he began the development of world shoe project that was intended to emerging markets of Asia, Africa and Latin America and command Hartge to handle the project. Words: 1061 - Pages: 5. Similarly, these shoes have the capability of providing therapeutic and health benefits to the users. Equally important, the report has presented a marketing plan budget as a percentage of the total production cost while presenting both control and evaluation procedures to ensure the success of the marketing plan. Market Summary Market Features There are significant features that have been observed in the footwear industry.
It is also important to use market value rather than book value because the market value is a better estimate of the total debt and total equity of the firm. There is little room for the new employees and new equipment. To begin with, the introduction of modified sneakers on the market will seek to increase the amount of sales for Nike by 5% worldwide during its first year on the market. Implementation of the Marketing Plan Control and evaluation procedures for the implementation of the marketing plan are meant to ensure the success of the marketing plan. Nike has built plants in Asian countries such as China; the workforce is hired and trained to provide production costs as low as possible. Customer relationship is become an important factor in marketing, so, marketers prefer to use digital media because this media provide variety of channels in order to have interaction and communication with their customers.